UX & Product Design Leader
Director/Principal-level design leader specializing in design systems, design thinking, storytelling, UX architecture, & design–engineering collaboration & cohesion. I create human-centered moments to inspire & empower people in their everyday lives.
Work Experience
CSAA IG 3+ yrs Sep 2022 - Dec 2025
UX Manager/Sr. UX Strategist
I was the design leader & product owner over the design system. I managed & coached UX designers & strategists to build the design system which helped seamlessly blend design & tech together. The design system empowered designers & developers to create intuitive & easy to use insurance experiences, reducing the time and cost of design & engineering exponentially.
Santander Consumer USA 10+ yrs 2012 - 2022
Lead Digital Designer 2020 - 2022
Director of Digital Design/Mobile Strategy 2018 - 2020
I directed a team of UX designers & front-end developers in the building of emails, websites, & mobile apps for the Santander Consumer USA & Chrysler Capital brands. I also was the front-end designer & engineer — creating animations & interaction designs for the corporate websites (WordPress) & native mobile apps (3 iOS, 1 Android). Measurably improving usability, CX, customer acquisition & loyalty — helping customers better service their loans & manage their accounts.
Track What Matters — (a telematics startup) 5 yrs 2007 – 2012
Director of UX & Innovation
I directed digital strategy, development, UX, product design, marketing, & support of products, helping the company reach profitability in 3 years & expand the customer base into all 50 US states & over 15 countries internationally.
eInstruction Corporation 2 yrs 2005 - 2007
Interactive Designer & Developer/Photographer
I designed & develop web applications & interactive training experiences using Flash. I designed brochures, flyers, presentations, & multimedia for web & trade shows, led the UX research & designs for the corporate website, and managed photo shoots & edit/process professional quality photos. I also designed icons, illustrations, flyers, web pages, multimedia, & other marketing material.
Summary
I have over 20 years experience delivering human-centered digital experiences across web, mobile, & emerging technologies in domains such as education technology, auto finance, telematics, & personal lines insurance. I have led & contributed personally to help build & implement product vision & strategy from early ambiguity through execution, scale, & practical maturity.
I find ways to help shape technology to enable delight. I meet people in their everyday moments with experiences that guide them towards connection with themselves & others — to help them find their own happy paths.
Focus & Skills
- Design systems & scalable UX platforms
- Design engineering & high-fidelity prototyping
- Complex workflows & regulated environments
- Cross-functional leadership (Product, Engineering, Research)
- Player–coach leadership models
- Research-informed interaction design
- Enterprise & consumer-facing products
- Narrative & documentary filmmaking & photography
- Unconventional & systematic problem solving in impossibly complex circumstances & situations
- Figma expert: efficient design libraries, custom plugins, AI tooling, component engineering, design-to-code automation
More details & context of my work experience are available upon request.